Articles > Do you make this bovine marketing mistake? Moo! Moo!
Most businesses make a horrible marketing mistake because they don't trust themselves to make good marketing decisions. Here's the mistake: they follow their herd instinct.
They look at all their local competitors, and do whatever the others are doing: coupons, mailers, advertisements, sales, direct mail, etc. "MeToo-ism" is rampant.
What's the problem with that? Remember, marketing is all about explaining your unique value in the marketplace. It should answer the question, "Why should I give you my money?" If your best answer is, "Because then I'll have it," you probably aren't working hard enough to come up with a unique message.
CopyCow marketing tells your prospects that you are just like everyone else. Remember the crowd intoning back Brian's sermon in Life of Brian: "We are all individuals."
The goal of marketing is to help your business stand out in the minds of those customers you can really help. Stand out as innovative, more flexible, more willing to go the extra mile. Why not let your marketing brand you as innovative, instead of spending your marketing dollars proclaiming, "I'm the same as the rest."
For a free consultation in which I guarantee* at least two creative and out-of-the-box marketing ideas that you can start implementing immediately, call me at (919) 323-3167 or (888) 307-0640. Ungulate than never! (Can't resist milking the joke.)
*Or I'll buy you a book.