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Be Yourself: Identifying and Capitalizing on Your Unique Competitive Advantage
(3-hour Intensive Session - limited to 8 participants)



Can you answer the following question: "Why should I do business with you as opposed to all my other options, including using your competitors, doing it myself, or doing nothing?" If you can't, your marketing message is as follows: "Give me your money for no good reason." 

Despite what you may think, your business is or can be unique in ways that will give you a powerful competitive advantage - IF you can communicate the value of that difference to your prospects and clients. 

In this workshop you will identify (or manufacture, if need be!) a unique competitive advantage that will emerge from the core of who you are, what you're good at, and what you care about most.

You'll craft a powerful and attractive message based on that difference, and identify a market segment ready to hear that message. By the end of this workshop, you'll be ready to conduct your own highly successful marketing campaign.

Important note: This workshop is limited to the first 8 participants who sign up. I can't do work of this depth in a group larger than that. "Be Yourself" provides pretty close to the same attention and expertise you'll get by hiring me at my full consulting rate. This workshop, at only $110 per person for 3 hours of valuable marketing guidance, is truly a great value. 

 

Click here to find out about the next "Be Yourself" dates.


Introduction to Motivated Marketing
Turn Leads into Gold: End Cold Calling Forever and Attract More Business Than You Can Handle
Creating Irresistible Offers

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